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CANADA’S ONLY MILLENNIAL LEADERSHIP CONFERENCE DOUBLING AS A COMMUNITY FUNDRAISER WINNIPEG, MANITOBA, CANADA – October 23, 2017

Athena Leadership is pleased to announce that its second changeleaders conference, presented by the Fairmont Winnipeg, sold out in a record three days. On November 2, 2017, approximately 500 change agents, entrepreneurs, creative leaders and community heavyweights will converge at the Fairmont Winnipeg for changeleaders – a leadership development and networking conference for Manitoba millennials. It is the first and only of its kind in Canada. The conference, doubling as a fundraiser for the Athena Leader of Tomorrow Scholarship Fund and the Butterfly Club at Ka Ni Kanichihk (through United Way Winnipeg), features a diverse group of standout leaders who will deliver tangible learning and dynamic content. They include:
• Feature speaker MaryAnn Kempe (Chief Human Resources Officer, Birchwood Automotive Group),
• Millennials Somboun June (owner of Grace Hill Salon), Christa Guenther (owner of Feast Café
Bistro), and Daniel Mach (engineer with the City of Winnipeg), each delivering a short format address
on their extraordinary stories,
• Paul Soubry (Chief Executive Officer of NFI Group / New Flyer Industries) and Mark Chipman
(Executive Chairman & Governor, True North Sports & Entertainment and Winnipeg Jets Hockey
Club), who will participate in their first-ever public fireside chat, moderated by Candace Hodgins
(Vice President of Finance, Birchwood Automotive Group), and
• Keynote speaker Kelsey Ramsden, named Canada’s Top Female Entrepreneur, also ranked #1 by
Profit and Chatelaine Magazines in 2012 & 2013.
changeleaders will welcome His Worship Mayor Brian Bowman to bring welcome remarks and will also feature local radio celebrity Chrissy Troy of 103.1 Virgin Radio as emcee. Attendees are offered a tech-
forward experience through the changeleaders mobile app, with live polling during speaker sessions and interactivity that offers connection with peers during and after the event.

“This year, changeleaders builds on insights gained from our inaugural event while continuing to deliver
tangible leadership development opportunities,” stated Ashley-Anne Schmidt, Event Chair for changeleaders
and Director of Funding on the Athena Leadership Board of Directors. “We evolved content to strongly align
with millennial career trends and directly respond to questions most commonly asked by this cohort. We’re
proud to continue delivering learning opportunities, while supporting our community on a greater scale.”
changeleaders is 100% volunteer planned and executed by Athena Leadership. Its inaugural event in 2016
sold out in five business days, raising $20,000 for the Leader of Tomorrow Scholarship Fund and donating
$5,000 to Ka Ni Kanichihk through United Way Winnipeg. The 2017 conference currently offers a ticket
waitlist, which can be subscribed to here.

ABOUT ATHENA LEADERSHIP

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Athena Leadership (“Athena”) is a member-based women’s leadership development forum and registered
non-profit based in Winnipeg, Manitoba. Named after characteristics of wisdom, strategy, and heroism
embodied by Greek goddess Athena, it provides leadership development, mentorship, and peer networking
opportunities to women professionals. Athena was founded in 2011, and in 2012, established the Leader of
Tomorrow Scholarship to support high potential young women in accessing education they could not
otherwise afford. To date, Athena has raised nearly $50,000 for the fund, held in The Winnipeg Foundation.
Athena leads by values of empowerment, integrity, and philanthropy. Learn more at athenaleadership.ca.

ABOUT CHANGELEADERS
changeleaders is a leadership development and networking conference for millennials, the first and only of
its kind in Canada. Created in 2016 and led by Athena Leadership, changeleaders provides tangible and
definable leadership skills for millennial women and men to put into action immediately, and inspires them to think bigger. It features powerful speaker insights, learning opportunities, and networking. With over 500 in attendance, it is Manitoba’s forum for change agents, entrepreneurs, creative leaders and community
heavyweights to connect. changeleaders is 100% volunteer planned and executed by Athena Leadership
and doubles as a fundraiser, providing the biggest single source of funding for the Leader of Tomorrow
Scholarship. Proceeds benefit both the Athena Leader of Tomorrow Fund (held in The Winnipeg Foundation)
and the United Way Winnipeg. For conference details, visit athenaleadership.ca/2017-changeleaders.

FOR MEDIA INQUIRIES
Ashley Allen
President, Athena Leadership
204.232.2206
info@athenaleadership.ca

Ashley-Anne Schmidt
Chair, changeleaders
204.848.0295
scholarship@athenaleadership.ca